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Terms of Service

Effective date: June 3, 2026  ·  Last updated: June 3, 2026

1. Agreement

These Terms of Service ("Terms") form a legally binding agreement between you and Bearded AI (operated by Jesse Heiserman, based in Bethlehem, Pennsylvania, USA — "Bearded AI," "we," "us," or "our"). By accessing or using beardedai.net, the Lunara CRM, our admin tools, or any voice/SMS agent service we provide (collectively the "Services"), you agree to these Terms and our Privacy Policy.

If you're using the Services on behalf of a business or other entity, you represent that you have the authority to bind that entity to these Terms, and "you" includes that entity.

If you don't agree to these Terms, don't use the Services.

2. Eligibility & account

• You must be at least 18 years old (or the age of majority in your jurisdiction) to use the Services.
• You must provide accurate, complete, and current information when creating an account.
• You are responsible for maintaining the security of your account credentials. Don't share your password or PIN. Notify us immediately at beardedai.net@gmail.com if you suspect unauthorized access.
• One person may not maintain multiple accounts to circumvent restrictions or pricing limits.
• We reserve the right to refuse service, terminate accounts, or remove content for violations of these Terms.

3. The Services

Bearded AI provides the following Services, subject to these Terms:

• Lunara — A local-first CRM application for service-based businesses. Data is stored primarily in your browser's localStorage (with optional cloud sync in future releases).
• AI voice agents & SMS agents — When separately contracted, autonomous AI systems that handle voice calls and SMS conversations on behalf of your business.
• Marketing site & demos — Public information about our Services and demo environments.

We may add, modify, or discontinue features at any time. We'll provide reasonable notice of material changes affecting paid features.

4. Plans, pricing, and billing

Our Services are offered under the plans described below. Prices are current as of the effective date of these Terms and may change with notice as described in this section.

Lunara CRM (SaaS subscription)

Plan	Setup fee	Recurring
Free Trial	None	Free for 14 days, then locked unless you upgrade
Lunara	None	$97 / month

Voice / SMS Agent Services

Plan	Setup fee (one-time)	Recurring
Starter	$247	$497 / month
Growth	$447	$997 / month
Enterprise	Custom (quoted)	Custom (quoted)

The setup fee is a one-time charge that covers agent build, training on your business, integrations setup, and live deployment. It is billed at signing, before recurring monthly charges begin. Setup work begins immediately on payment. Enterprise pricing and SLAs are finalized via a separate Service Agreement.

Billing & auto-renewal (please read carefully)

• Auto-renewal. All paid subscriptions automatically renew at the end of each monthly billing period at the then-current rate, charged to the payment method on file, until you cancel. This is an ongoing subscription.
• How to cancel. You can cancel anytime by emailing beardedai.net@gmail.com with subject "Cancel Subscription." Cancellation takes effect at the end of your current billing period — you keep access through the period you've already paid for.
• Billing schedule. Monthly fees are charged in advance on the same calendar day each month (or the next business day if that day doesn't exist that month). Setup fees are charged once at signing.
• Currency & taxes. All prices in US Dollars, exclusive of applicable sales tax which we'll collect where required by law.
• Payment processor. Stripe processes all card payments. We do not see or store raw card numbers. Stripe's terms apply to your use of their payment service.
• Failed payments. If a charge fails, we'll retry per Stripe's standard schedule. Continued failure may result in service suspension. We may charge reasonable late fees or interest on overdue balances as permitted by law.
• Price changes. We may change prices with at least 30 days' prior written notice to your account email. Your continued use after the new prices take effect constitutes acceptance. You may cancel before the new prices apply if you don't agree.
• Refunds. Except where required by law (e.g. statutory cooling-off rights, or where you cancel under a specific consumer-protection statute), all fees are non-refundable. Setup fees are non-refundable once setup work has begun. Monthly subscription fees are not pro-rated for partial months.

5. Trials and demo accounts

• The 14-day free trial gives you full access to Lunara features. No payment method is required to start a trial.
• If you don't subscribe to a paid plan before the trial ends, your access to the application will be locked, but your data remains in your browser's localStorage and can be exported at any time.
• Demo workspaces (at /lunarademo/) are public, shared environments seeded with synthetic data. Do not enter real personal information into the demo. Demo data is synthetic and may be reset or cleared at any time without notice.

6. Cancellation and refunds

• You can cancel your subscription at any time. Cancellation takes effect at the end of your current billing period — you keep access through the period you've paid for.
• We do not provide pro-rated refunds for partial months unless required by law.
• If you cancel, your data remains in your browser's localStorage for as long as you keep your browser session. Use the in-app "Export All (JSON Backup)" feature to keep a copy.
• For voice/SMS agent services, refer to your separate Service Agreement for cancellation terms.
• Setup fees are non-refundable once the setup work has begun. Setup fees cover agent build, training on your business, integrations setup, and live deployment — work that occurs at the start of your engagement.

7. Acceptable use

You agree NOT to use the Services to:

• Violate any applicable law, regulation, or third-party right (including TCPA, CAN-SPAM, FCRA, GDPR, CCPA, state-level "do not call" lists, or any insurance-licensing requirements)
• Send unsolicited bulk messages, spam, or phishing attempts
• Harvest, scrape, or collect personal data of consumers without lawful basis
• Impersonate any person or entity, or misrepresent your affiliation
• Interfere with or disrupt the Services, servers, or networks
• Reverse-engineer, decompile, or attempt to derive source code from non-open portions of the Services
• Use the Services to compete with Bearded AI, build a competing product, or for any benchmarking purpose
• Resell, sublicense, or transfer the Services without our written permission
• Upload viruses, malware, or any code intended to disrupt systems
• Attempt to gain unauthorized access to other tenants' data, our admin tools, or any portion of the Services not authorized for your account
• Use the Services to harass, threaten, defraud, or harm any person
• Use AI voice/SMS agents in jurisdictions or industries where AI-driven automated outreach is restricted without obtaining proper consents and complying with disclosure requirements

Violations may result in immediate suspension or termination, and we may report illegal activity to law enforcement.

8. Voice and SMS agent service terms

If you contract with us for AI voice agent or SMS agent services, the following additional terms apply. Read this section carefully before signing. The AI calling and texting space is heavily regulated, the penalties for violations are substantial, and these obligations are allocated entirely to you as the operator of the campaigns.

Your responsibilities

• Full compliance is yours. You are solely responsible for ensuring that your use of voice and SMS agents complies with all applicable laws and regulations, including without limitation: the Telephone Consumer Protection Act (TCPA, 47 U.S.C. § 227); the Federal Communications Commission's TCPA implementing regulations (47 C.F.R. § 64.1200); the CAN-SPAM Act (15 U.S.C. § 7701 et seq.); the Telemarketing Sales Rule (16 C.F.R. Part 310); the National Do Not Call Registry and applicable state Do Not Call lists; state two-party consent recording laws; state telemarketing registration requirements; AI/bot disclosure laws (California BPC § 17941, Utah SB-149, similar laws in other states); industry-specific regulations including HIPAA (healthcare), GLBA (financial), FERPA (education), and state insurance licensing rules; and the FCC's recent declaratory ruling that AI-generated voices fall within the TCPA's "artificial or prerecorded voice" prohibition.
• Express written consent. Before placing any artificial-voice or prerecorded-voice call to a mobile number for marketing purposes, or sending any marketing SMS to a wireless number, you must obtain and document the recipient's prior express written consent that meets all TCPA requirements (clear and conspicuous disclosure that you'll use an autodialer or artificial voice, clear authorization to receive marketing, signed agreement, and not required as a condition of purchase).
• AI disclosure on every call. You will configure your voice agent's opening greeting to clearly disclose that the caller is interacting with an artificial intelligence system, and to identify your business by legal name. We strongly recommend a script like: "Hi, this is an AI assistant calling from [Your Business Legal Name]. May I help you with [purpose]?" Some states (California, Utah, Colorado, and a growing number of others) require this disclosure by law for commercial transactions.
• Recording disclosure where required. If your voice agent records calls, you must comply with all applicable wiretapping and recording-consent laws. The following states require all parties to a call to consent to recording: California, Connecticut, Delaware, Florida, Illinois, Maryland, Massachusetts, Michigan, Montana, Nevada, New Hampshire, Oregon, Pennsylvania (under the PA Wiretapping & Electronic Surveillance Control Act, 18 Pa.C.S. § 5701 et seq.), Vermont, and Washington. If you operate in or call into any of these states, you must include a recording-consent disclosure ("This call may be recorded for quality and training purposes — by remaining on the line you consent to recording") or obtain affirmative consent.
• Honoring opt-outs. You will honor STOP, UNSUBSCRIBE, QUIT, END, CANCEL, REMOVE, and equivalent opt-out requests within 24 hours of receipt, and you will maintain opt-out records for a minimum of five (5) years. You will not contact any opt-out recipient again for marketing purposes absent renewed express written consent.
• Truthful representation. You will not configure your AI agents to misrepresent your business, products, affiliations, the nature or purpose of the call, or to impersonate any other entity, government body, or individual. You will not use deceptive caller ID information (in violation of the Truth in Caller ID Act, 47 U.S.C. § 227(e)).
• Time-of-day restrictions. Outbound marketing calls and texts are restricted to 8:00 AM to 9:00 PM in the recipient's local time zone under the TCPA. Some states impose stricter windows. You will configure your campaigns accordingly.
• Industry-specific rules. If you operate in regulated industries — insurance, healthcare, financial services, legal, debt collection — additional licensing and disclosure requirements apply. You are responsible for holding all required state licenses before using our agents to contact prospects.

Our responsibilities

• Provide reasonable uptime and call quality (target 99% monthly uptime; specific SLAs in your Service Agreement, where applicable)
• Configure your agent according to the script and parameters you approve in writing before deployment
• Build in technical guardrails that help you stay compliant: STOP keyword handling, time-of-day enforcement, configurable AI disclosure greetings, recording-consent prompts
• Provide call records, transcripts, and audit logs as part of the service
• Notify you of platform-wide issues affecting service, security incidents, or material changes to the underlying voice/SMS infrastructure providers we use
• Promptly disable any campaign on receipt of a credible complaint from a regulator, carrier, or recipient

What we do NOT do

• We do not approve, review, audit, or take responsibility for the legality of your specific outreach campaigns, consent records, contact lists, or scripts
• We do not provide legal advice on TCPA, CAN-SPAM, state telemarketing law, or other compliance matters — and nothing in our website, marketing, or communications should be construed as legal advice
• We do not guarantee that any campaign will result in appointments, conversions, sales, or business outcomes of any kind
• We do not represent that our service is suitable for any particular industry or use case, including regulated industries
• We do not provide consent collection or storage infrastructure — you are responsible for your own consent records and proof

9. Your data and ownership

• You own your data. All client records, jobs, invoices, schedule events, and other content you enter into Lunara remain your property.
• You grant us a license to host, process, and transmit your data solely as necessary to provide the Services to you. We do not use your data to train AI models, sell to third parties, or for our own marketing.
• Local-first architecture means most of your data lives in your browser's localStorage on your device. We don't have access to it. Loss of your device or browser data means loss of that data — use the in-app backup feature regularly.
• You're responsible for ensuring you have legal authority to upload and process the personal information of any third parties (clients, contacts, leads) into the Services. You serve as the "data controller" under GDPR for that data; we serve as the "processor."
• Data export is always available via the Lunara "Export All (JSON Backup)" feature, regardless of subscription status.

10. Intellectual property

The Services — including software, design, branding, "Bearded AI," "Lunara," and any associated logos — are the exclusive property of Bearded AI and protected by copyright, trademark, and other intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Services in accordance with these Terms.

You may not:

• Remove or alter any proprietary notices
• Copy, modify, or create derivative works of the Services
• Use our trademarks or branding without express written permission
• Frame, mirror, or scrape the Services

If you provide feedback, suggestions, or feature ideas, we may use them without obligation or compensation to you.

11. Third-party services and integrations

The Services integrate with or rely on third-party providers including Amazon Web Services, Google (Maps, Calendar, Gmail), Stripe, Web3Forms, and Supabase. Your use of those integrations is also subject to those providers' terms and privacy policies. Bearded AI is not responsible for third-party services beyond making reasonable efforts to maintain integration functionality.

If a third-party provider changes its API, terms, or pricing in a way that affects integration features, we'll notify you of material impacts but cannot be held responsible for the underlying provider's changes.

12. Warranties and disclaimers

The Services are provided "as is" and "as available" without warranties of any kind, either express or implied.

To the fullest extent permitted by law, Bearded AI disclaims all warranties, including but not limited to:

• Merchantability, fitness for a particular purpose, and non-infringement
• That the Services will be uninterrupted, error-free, or completely secure
• That defects will be corrected
• That the Services will meet your specific requirements
• That AI voice/SMS agents will achieve any particular outcome (appointments, sales, conversions)
• The accuracy, reliability, or completeness of any data retrieved from third-party sources (including Google Places address data)

Some jurisdictions don't allow exclusion of implied warranties; in those jurisdictions, the exclusions above apply to the maximum extent permitted by law.

13. Limitation of liability

To the maximum extent permitted by law, Bearded AI's total liability for any claim arising out of or relating to the Services is limited to the greater of (a) the amount you paid us in the 12 months preceding the claim, or (b) one hundred US dollars ($100).

In no event will Bearded AI be liable for:

• Indirect, incidental, special, consequential, exemplary, or punitive damages
• Lost profits, lost revenue, lost data, or business interruption
• TCPA, CAN-SPAM, or other regulatory penalties resulting from your outreach activities
• Damages arising from third-party services, integrations, or content
• Loss of data resulting from clearing your browser, device failure, or your own actions
• Any matter beyond our reasonable control (force majeure)

This limitation applies regardless of the legal theory (contract, tort, negligence, strict liability, or otherwise) and even if we've been advised of the possibility of such damages.

Some jurisdictions don't allow these limitations; in those jurisdictions, our liability is limited to the maximum extent permitted by law.

14. Indemnification

You agree to defend, indemnify, and hold harmless Bearded AI and its operators, employees, contractors, and agents from any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:

• Your use of the Services
• Your violation of these Terms or applicable law
• Your infringement of any third-party rights (including intellectual property and privacy rights)
• Any data, content, or instructions you submit to the Services, including outreach campaigns conducted via voice or SMS agents
• Any TCPA, CAN-SPAM, FCRA, GDPR, or similar regulatory claims arising from your communications with consumers
• Disputes between you and your customers or contacts

We'll notify you of any claim and let you control the defense (with our reasonable cooperation), provided you don't settle in a way that admits our liability without our written consent.

15. Term and termination

• These Terms remain in effect for as long as you use the Services.
• You may terminate by canceling your subscription and ceasing to use the Services.
• We may suspend or terminate your access at any time, with or without notice, for any reason — including but not limited to violation of these Terms, non-payment, or extended inactivity.
• Upon termination, your right to use the Services ends immediately. Sections that by their nature should survive (data ownership, intellectual property, disclaimers, liability limits, indemnification, dispute resolution, general provisions) will survive termination.
• You retain access to export your data for at least 30 days after voluntary cancellation, subject to availability of your local-stored data.

16. Dispute resolution and arbitration

Informal resolution first

Before filing any formal claim, you agree to contact us at beardedai.net@gmail.com with a written description of the dispute. We'll work in good faith for 60 days to resolve it informally before either party initiates formal proceedings.

Binding arbitration

If informal resolution fails, you and Bearded AI agree to resolve any dispute arising from these Terms or the Services through final and binding individual arbitration administered by JAMS (Judicial Arbitration and Mediation Services) under its Streamlined Arbitration Rules, in Bethlehem, Pennsylvania (or remotely if the value of the claim is under $25,000).

Class action waiver

You and Bearded AI agree to bring claims only in our individual capacities, not as a plaintiff or class member in any class, collective, or representative action. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative proceeding.

Exceptions

• Either party may bring an individual claim in small claims court for matters within that court's jurisdiction.
• Either party may seek injunctive relief in court to protect intellectual property or confidential information.
• You may opt out of arbitration by sending written notice to beardedai.net@gmail.com with subject "Arbitration Opt-Out" within 30 days of first agreeing to these Terms. Opt-outs do not affect any other provision.

Governing law

These Terms are governed by the laws of the Commonwealth of Pennsylvania, USA, without regard to conflict-of-laws principles. The Federal Arbitration Act governs the arbitration provisions.

17. General provisions

• Entire agreement. These Terms, together with the Privacy Policy and any separate Service Agreement, constitute the entire agreement between you and Bearded AI regarding the Services.
• Severability. If any provision of these Terms is held unenforceable, the rest remain in effect.
• No waiver. Our failure to enforce any right or provision is not a waiver of that right.
• Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of assets.
• Force majeure. Neither party is liable for delays or failures due to circumstances beyond reasonable control (natural disasters, war, pandemic, internet/utility outages, third-party service failures).
• Notices. We may provide notices via email to your account address, via the Services interface, or by posting on beardedai.net. Notices to us must be sent to beardedai.net@gmail.com.
• Headings. Section headings are for convenience and don't affect interpretation.
• Modifications. We may update these Terms from time to time. Material changes will be communicated by email or in-app notice at least 30 days before they take effect. Continued use after the effective date constitutes acceptance.
• Relationship. These Terms don't create a partnership, joint venture, agency, or employment relationship.
• No third-party beneficiaries. These Terms are solely between you and Bearded AI; no other party may enforce them.

18. Contact

Questions about these Terms or any Service:

• Email: beardedai.net@gmail.com
• Phone: (610) 735-6163
• Mail: Bearded AI, Bethlehem, Pennsylvania, USA (specific address available on request)